This short YouTube friendly video addresses consumer concerns about food choice from the International Food Information Council Foundation(IFIC). This humorous and entertaining look at how food is grown and produced is aimed at those who are uncertain about the differences between organic, biotechnology and conventional food production methods. Narrated by an improv comic, and featuring interviews with nutrition and food safety experts and the “person on the street,” the clip aims to assure consumers that the only choice that matters is the healthful, nutritious one.

“What’s for Lunch” from IFIC